The cost of fashion

Yesterday I saw something that made me think about fashion. Sometimes we just buy expensive things because we want people to think that we are cool.

For example, some people use to buy expensive cars like ferraris just to show that they have a lot of money, when in fact you have speed limits that force you to use ferraris at half power. I admit ferraris are really nice but in this case you are paying a lot for something that you can't fully enjoy.

Another case is when you pay more for the same thing just to prove once more that you can afford it. I always talk about macs to illustrate it because it's only a wise thing when you are IN LOVE with mac's navigation, otherwise you can get the same thing much cheaper at hp or dell, so paying mac prices (even more on Europe when they raise the prices much more than in USA) is not so ideal.

What made me think about this is that yesterday I saw a guy with an Iphone, (so cool, right?), but he had it with the screen totally broken (like the one on the picture above). I don't know how nice it's to type on a broken screen, but I guess that this guy paid a LOT (in Spain Iphone prices are around 600 Euros) and now he has to use it anyway, even when it's broken.

Extra link: A few weeks ago Microsoft sponsored a research to study the price of coolnes. While two non-apple computers cost 2700 dollars over 5 years, it becomes 6000 dollars for the equivalent apple computers, a difference of 3300 dollars. (yes, it's more than the double)

Image taken from minusman